The Cowboys have launched a new account on the rapidly growing social media platform, Snapchat, under the handle @cowboys.听
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Snapchat is an application that allows users to take photos or record videos and add text or drawings to them.听 These creations can then be sent out to a specified list of recipients or put into a "story" where anyone that follows the account can view them.听 Each photo or video can only be viewed for a specific amount of time set by the creator.
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The Cowboys will use Snapchat to give fans a behind the scenes look at the team through videos and pictures with a fun twist.听 Expect "snaps" of everything involving the team, from player to cheerleaders and Rowdy as well.
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The team launched the account this morning and plans to utilize it to document their travels to Oxnard today for training camp.
